It has been a long time since we were able to design something larger than me. I guess we did some billboards a few months ago, but that doesn't really count. It was cool to see this large installation of our recent Bogs mantra design.

Wow, I didn't realize just how long it has been since something has been put up on the drawing board. It's not for lack of working, that is for sure. The gears at Redhaus have been turning non-stop lately. We have lots of new and exciting projects on the horizon along with our present clients projects.

One such project that we have recently launched is the "even newer" Bogs website. I think it is fitting that my last post was Bogs spring relaunch, and here it is at the end of the year, at a new update.

The way that consumers view advertising has changed. Not that they no longer see advertising as a nuisance, they most certainly do, but, more importantly, consumers now view advertising through a more critical lens than a few decades ago, a lens through which they are able to adroitly and rapidly analyze advertisements and place them into a relatively uncomplicated classification: dishonest or not. 

Today, I was flipping through Reader's Digest magazine looking for some low-level non-fiction articles for my students when I saw a tidbit about a (somewhat) new punctuation mark that is meant to indicate sarcasm, called "SarcMark". I had two thoughts. First, it's ugly. Second, why didn't I think of that?

It is my understanding that a certain amount of pretentiousness has been tied to the iPhone. Luckily, the same is not true of the iPod. "You got an iPhone, huh?" "Nope. It's just an iPod."