BRANDING A BUILDER
A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.
Philip Napier requested that we redesign a logo for his company that built upon the original idea of his father from 25 years earlier. This is what our designer had to say: "I love the story behind it. The father and son relationship. The building of something over generations. One block at a time. The logo should be a relationship of parts, dichromatic blocks that, though obviously unmoving, seem to be growing into one. Like the stanzas of a poem in the shape of a building."