BRANDING BOOK
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
The branding of Bogs made our office completely filthy. We had to bring in supplies: soil, a river, three cows, an irrigation system, fish and a waterfall, among other things. We covered the walls in mud and stomped dirt into the carpet. We wore Bogs boots the entire time. While milking cows, cleaning salmon, jumping off of our desks into puddles. Luckily, despite the mess, this branding book came out clean.