In 2007, Avalex Technologies was recognized as one of the fastest growing companies in the United States. After several years of rapid growth, Avalex saw the need to develop a brand image that matched their company's success and last year they reached out to Redhaus. Our branding for Avalex was built upon the ideas that lay behind their products: precision, ease-of-use, and visualizing data. As their agency of record, Redhaus works closely with Avalex Technologies to maintain a look and feel for their company that reflects their outstanding reputation in their field. The client's that Avalex serves don't have time to weed through dense descriptions and clutter, so we created clean and to-the-point layouts with visual information graphics that represent their equipment specs and product advantages. Armed with great products and our branding initiative, Avalex is positioned to continue growing and leading their industry.
OUR IDEA
We developed the Avalex brand around a grid system that reinforced the mapping, tracking and coordinate-based solutions that the company has been pioneering within the industry.