For the two years that Redhaus has been the agency of record for Bogs, the company has experienced exponential growth. Before coming to Redhaus, Bogs did not have a distinct brand image or a voice to make them stand out from their competition. We built the Bogs branding from the ground up, quite literally, by capturing the essence of their rugged footwear and positioning them as a premium footwear brand. In our time with Bogs, we have told their story through our photography, online media, major ad campaigns and contests that built loyalty among long-time customers as well as attracted a staggering amount of new ones. Bogs was a unique company before they came to Redhaus, but now their story has truly become their own. Our work for Bogs is apparent throughout every aspect of messaging. Bogs is now among the forerunners in the all-weather footwear industry competing with some of the biggest brands in the world and Redhaus is very proud of our ongoing partnership.

OUR IDEA

We developed a Bogs brand that feels authentic to the original purpose of its footwear. We realized that Bogs has always built boots for every degree of life and with our "365 Degrees of Life" campaign we have highlighted that mission and emphasized how Bogs has evolved from a winter boot company into a global year round footwear brand.