From the first conversations that we had with the Partners of PCG, we knew that they were different. They were a group of investment bankers with a desire to support businesses that engaged in healthy, active, and sustainable living. We worked closely with them to create a brand that relates to the clients that they gravitate toward. We established a clean and professional brand that would allow them to easily bridge the space between the stuffy world of investment banking and the adventurous outdoor life represented by their clients.

OUR IDEA

We used crisp images of outdoor life and organized their content around this idea. With our help, PCG is able to better communicate their purpose to potential clients and move forward in their aim of making business profitable both economically and socially.