LOGO CONCEPT
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place
When it comes to experience in the yachting industry, Gulf Coast Hatteras has been around so long that the famous manufacturer Hatteras Yachts allows them exclusive usage rights of the Hatteras name in their branding. This is a good thing, but Redhaus decided to work up some logos to help to make Gulf Coast Hatteras's corporate identity more their own.